BTL is an integral part of any brand marketing strategy as it involves direct engagement of the TG and also it is flexible, as pockets of weakness in the market can be identified and activated. Though it is much sought after, the major challenge with BTL is to find a reliable partner who can understand the design of the campaign for the TG and implement the same.
Our Solution is MayaBazar – Our BTL platform.
Through MayaBazar we:
- Complete in-house implementation of campaigns with absolutely no 3rd party outsourcing so as to carry the intended message to the TG.
- Covering both urban, semi-urban and Rural markets
- Complete GPS based real time reporting to enable the client to track the campaign from anywhere and at any time.
- Variable costing based on achievement of KPI ( Key performance indicators) of the campaign.
- Any scale of manpower operations
- Monthly , yearly and season based campaign implementations
We have implemented various campaigns across sectors for our clients and the fact that we are chosen year on year as their BTL partner reaffirms our commitment and quality we put into our campaign design and implementations.
Services we offer under the MayaBazar Platform are :
- Retail merchandising and Activation program (L-MAP). India’s first merchandising program which allows on a pay per outlet basis.
- Cluster Activations like schools, Anganwadis, Eateries ETC.
- Brand Intellectual property Events
- Dealer/ Distributor Catchment Area Marketing Program (CAMP)
- Direct Marketing
- Branding – Wall paintings, Hoardings ETC
- Any customized brand campaign implementations.